Climate Cool From Diesel
Well if Climate Change has got you down you should consider if you are 'Global Warming Ready.' Its a different take on the subject than Al Gore's but Diesel, the fashion label named after one of our favourite
hydrocarbons has a new ad campaign which shows that Climate Change not only offers new leisure possibilities but can also be cool too!
Nothing focuses the mind like the endless possibilities for publicity that even impending doom can offer. In a consumption sourced society even disaster presents opportunity.
In the words of one blogger:
"Besides the obvious flooding of NYC in the first photo, I doubt that the average joe will recognize the climate change in the other scenes -it’ll simply look “cool."
The Diesel Ads photographed by
Terry Richardson may even convince Manhattanites to go for the high waisted jeans look this spring and who knows, could even spawn a new class of
outerwear.
